Pineapple

“One day, when I opened my refrigerator, I looked closely at a can of pineapple. It had been ‘made in the Philippines’, ‘packaged in Honolulu’, ‘distributed in San Francisco’, and the label ‘printed in Japan.’ This was a concrete illustration of the multinational economy… Pineapple is a little like House: a microcosm that allows me to tell a story and deal with the issue of the Third World.”
Amos Gitai

“In its formal construction, it is an arousing challenge to conventional documentary modes. Importantly, the success of the exposé is intimately connected to the challenge of its form. From the first interview with a Dole Corporation agronomist, framed asymmetrically in an armchair, redundantly illustrating his poolside lecture with a still-life of tropical fruit, to the concluding detail of labeling machinery receding into the middle distance of the frame, it is apparent that Pineapple is about much more than storytelling, observation or explanation. Its considerable power arises not
through the prevailing forms of investigative journalism, cinéverité observation or even agitprop, but through challenging the claims of veracity, transparency and objectivity made for
these modes of film-making by their supporters.”
David Lusted, Framework, n°29, 1985

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Cinematography Nurith Aviv Sound Kevin Gallagher Editing Juliana Sanchez

Line producer Kevin Gallagher Production Les Films d’ici, FR3, CNC (France), A.G. Productions (Israel),
TV1 (Sweden), Ikon (The Netherlands), TV2 (Finland)